Job
Title: Regional Client Service Director – Nairobi
Reporting
To: Regional Director
Company
Profile: Our client is Africa’s largest
and leading experiential marketing agency that brings brands to life through
brand activation, special events, social marketing and sponsorship.
Overall
Job Purpose: Build value for our stakeholders
through leading and managing business development, delivering an efficient and
effective service to clients, ensuring profitability and staff performance.
General
Management
Job
Title: Regional Client Service Director – Nairobi
Reporting
To: Regional Director
Company
Profile: Our client is Africa’s largest
and leading experiential marketing agency that brings brands to life through
brand activation, special events, social marketing and sponsorship.
Overall
Job Purpose: Build value for our stakeholders
through leading and managing business development, delivering an efficient and
effective service to clients, ensuring profitability and staff performance.
Overview
of Responsibilities
General
Management
·
Contribute to the strategic
direction of the Agency.
·
Develop and implement the stated
policies, procedures and guidelines of the Agency. Ensure that they are
maintained.
·
Continually update own skills and
competence. Maintain and develop professional stance both internally and
externally.
·
Carry out specific projects to
assist the management team in general management.
·
Highlight issues to Management,
which affect the morale of the Agency.
·
Raise internal issues, which affect
the morale and job performance of the Account Group.
·
Facilitate good relationships between
group companies, departments and suppliers.
·
Bring any significant changes
(and/or issues), to the client relationship or to the Account Group, to the
attention of the management team.
·
Attend, and contribute to:
1.
Finance Meetings – project based.
2.
Operational Management meetings –
project based.
Client
Service Management
·
Have full understanding of the Exp
offering and drive it through all dealings you have with client.
·
Drive new business development by
being an innovative and pro-active salesperson, seeking and proposing new
business opportunities to and for clients through new business pitches and
property development.
1.
Monitor and evaluate in-country
teams performance for projects they execute for you.
2.
Create and exploit opportunities to
develop agencies interests with the Client.
3.
Direct the strategic development of
the Clients’ business in Marketing Communications by having a full
understanding of clients business.
4.
Keep up to date with clients’
marketplace and competitors.
·
Develop strong personal
relationships with key contacts, building and nurturing all client
relationships based on trust and mutual respect.
·
Work with in-country management to
appoint and co-ordinate a team to manage client business – project based.
1.
Hold regular status meetings with
account teams to assist with management of projects and plan work accordingly.
2.
Ensure account team delivers the
best quality service to clients.
·
Ensure policies and processes are
followed by account team. These include:
Policies:
Finance, HR and IT (including back-up of information).
Processes:
Sixth SenseTM Marketing; Measurement and Evaluation (of projects); Internal
Briefings; Brand Ambassador Training and Client Service maintenance and
management (Contact reports – after every meeting ; Activation reports –
weekly, monthly and on completion, which covers a full summary and evaluation
of value created by Exp for the client as well as next phase of activity
proposal.)
·
Manage and approve all client issues
regarding creative and / or strategic direction of Brands / projects.
·
Understand and use relevant
marketing and business related tools (E.g. Exp’s Sixth SenseTM Marketing tool;
Live + Digital; Brand Experience Engine)
·
Resolve all day-to-day client issues
with diplomacy.
·
Anticipate and identify problems and
provide solutions to them.
·
Ensure the profitable running of
each Regional Client Account.
Staff
Management
·
Develop a constructive relationship
with the in-Country Management Teams, and identify the areas to support them as
well as use them most effectively.
·
Oversee account teams to deliver an
efficient, effective and profitable service to clients.
·
Ensure effective delegation and
management within the team to generate the optimum use of resources to maintain
the staff/profitability ratio.
·
Direct and develop staff to ensure
all are performing their relevant job functions for the specific projects.
·
Provide motivation and leadership to
maximise job performance.
1.
Ensure and maintain discipline
within the account team.
2.
Ensure company processes and
policies are followed.
·
Encourage the flow of information
and knowledge within and between account teams.
·
To deal with staff issues in a
professional manner.
Project
Management
·
Implement efficient working
practises, systems, time management and staff training against Exp processes
and policies.
·
Direct the implementation of agreed
projects and approve all project briefs, timelines and artwork.
1.
Review and sign off finished Artwork
and ensure that written approval is obtained, from the Client, before going to
print.
·
Ensure that all projects meet the
desired Exp. standard of quality and Brand Experience offering.
Financial
Management
·
Maintain familiarity with the
Agency’s standard Terms and Conditions of Business.
·
Ensure the financial policies are
followed and adhered to by the account team at all times.
·
Develop cost estimates with each
participating country – ensuring consistency across all project elements.
·
Ensure budgets are approved and
agreed with clients before work begins. Revise as necessary.
1.
Ensure PO’s are received from client
before work commences.
2.
Ensure payment terms are agreed with
client before work commences.
3.
Sign off all sales invoices before
they are sent to client.
·
Ensure that all projects are within
budget and meet the agreed profit margin.
1.
Manage project GP throughout the
project and report financial results to the Regional Director on a regular
basis.
·
Maximise the profitability of the
Project:
1.
Streamlining processes.
2.
Widen project margin thru effective
ops management – not reducing quality output.
·
Monitor billings (billings schedule)
on a regular basis to:
1.
Monitor income versus target
2.
Revise the annual income projection
each month and share with in-country management to assist with their cash flow
management.
3.
Report these figures to the regional
director on a monthly basis.
·
Ensure that debts are collected as
per agreed payment terms.
1.
Exp policy is to not let a debtor
exceed 45 days.
2.
Upfront payments are needed to ensure
working capital for the projects.
·
Develop a comprehensive
understanding of the agency’s terms and conditions of procurement and ensure
that they are followed.
·
Produce an annual business plan
(including finances) for your Business Unit, identifying opportunities and
KPI’s to grow the business.
Knowledge,
Skills and Abilities Required:
·
Excellent understanding of marketing
communications – able to specialize in experiential marketing and / or
sponsorship marketing.
·
Excellent presentation and
communication skills at a senior level.
·
Tact and negotiation skills.
·
Focused through finance – ability to
work with numbers.
·
Strategic thinker. Proactive in
developing clients business.
·
Extensive management skills.
·
Extensive IT skills.
·
Ability to prioritise.
·
Ability to identify problems and
offer solutions.
·
Work well under pressure.
·
Open and friendly personality.
Experience
and Qualification Requirements:
·
Must be a degree holder preferably
in business, marketing or any other relevant field from a recognized
university.
·
A marketing certification will be an
added advantage
·
Sales or Marketing Experience is
mandatory
If
interested, send in your CV and application letter to recruitkenya@kimberly-ryan.net indicating
the Job position on the Job title.
